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Baddie
Aesthetic.

Forget overpriced designer pieces. The guide to streetwear, athleisure and chrome nails. Authentic. Loud. No compromises.

Enter the Guide

We don’t wear trends.
We wear the street.

NEOSTYLERS // EDITORIAL VISION

Latest Drops // OVERVIEW

The Syndicate // CREATORS

CO-FOUNDER // WRITER

Co-founder from Cologne. Writes across everything we cover, with a sharp eye for which looks actually land.

CO-FOUNDER // WRITER

Co-founder from Cologne and Janet’s best friend. Writer first, at the stables most weekends.

TECH // SEO

Anna’s brother. Keeps the lights on: SEO, the build, the technical side. Runs on pasta and hiking.

About Us